We’d love to tell you that Frank about tea was founded from a great passion for tea, but that would be a lie. The company was founded from a passion for change.
Back in Amsterdam in 2016, after many late-night cups of tea (and the occasional coffee), we realized that to solve the many problems in the tea industry, we first had to understand where tea comes from and how it is made.
Armed with a motorcycle, we went exploring the tea sector in East Africa and came to an interesting conclusion..
The tea chain from leaf to cup is very long, and by the time the tea ends up on the supermarket shelf, it is no longer fresh, nor traceable to its origin.
So we started building relationships directly with growers in East Africa, and in late 2016, introduced the Frank about tea service to the world. Fresh tea straight from the source, into your letterbox.
We are proud to source via Direct Trade. That means going straight to the origin to source some of the best teas directly from tea producers. Having fewer steps in the process also means better traceability, which is really important to us. With Direct Trade, Frank about tea is able to create a direct link between the tea producer and your cup of tea at the other side of the world- and well, that is pretty special.
We have a long way to go to rebalance the tea sector and make it fair for everyone.
This is only the beginning..